Persuasive Gaming Conference

The Persuasive Gaming Conference (PGC) is the closing event of the “Persuasive Gaming in Context” research project, a collaboration between Utrecht University, the Technological University Eindhoven and the Erasmus University of Rotterdam. The PGC will take place in Amsterdam on 15 October 2017, connected to CHI PLAY 2017.
This conference is concerned with the characteristics, design principles, and effectiveness of persuasive gaming. Thus far, combining the contributions of different theoretical traditions has been rather uncommon in Persuasive Game Studies. In this conference we will critically integrate what has been accomplished in separate research traditions. In it, contributions from different disciplines help to reflect on how gaming practices combine the dissemination of information with attempts to engage players in particular behaviors and attitudes.


Opening and Introduction


Persion through Digital Games
A critical assessment of previous theory and research on persuasive gaming and proposes new approaches in the context of playful interaction as a theoretical extension required by the contemporary gaming landscape.

Designing Digital Games to Influence the Attitude and Behavior of Players
Research on design principles that are understood as the defining properties of persuasive games.

Assessing the Effectiveness of Persuasive Games
Previous research on effects of persuasive games and the case-based evaluation of new games and their impact.