In the fall of 2013, the Dutch government published a game online that aims to spread awareness about the dangers of using a smartphone while in traffic. This game, Tweet, Chat, Like & Drive, motivates players to use their own smartphone while they operate a virtual car. Inevitably, by having to switch attention between the game and their phone, the players perform dangerous driving behaviors such as swerving or speeding, and usually end up in a crash.
Ruud Jacobs has worked with the game’s publishers to investigate who played this game and what they think about using a smartphone in traffic, both for themselves and the population at large. A questionnaire for players was placed on the ending screen of the game. The results of this investigation will help the publishers to evaluate their goals while also feeding into the PGiC project.
Play Tweet, Chat, Like & Drive online here (only available in Dutch):
Ruud has presented the game and his research on it together with Jeroen Jansz at the Erasmus Campus Festival that took place in May 2014. This garnered some attention from the local newspaper, de Havenloods, of which the resulting article can be found here (text only in Dutch):
Categories: Research Outcomes